Eurail Light Bus Debuts in Peru, Successfully Opens South American Market

Recently,48the Eurorite light commercial vehicle exported from Taiwan is being produced vigorously in the assembly workshop of Yashang New Energy Company. During the special period of epidemic prevention and control, Yashang New Energy Company is "grasping epidemic prevention and stabilizing production," making every effort to ensure timely delivery of orders.

The Eurorite light commercial vehicle has been overseas since2017month.5Since its overseas launch in11month, Weichai Eurorite7.5mlight commercial vehicle officially entered the Peruvian market, and with a differentiated product positioning strategy and excellent product quality, the Eurorite light commercial vehicle caused a strong response upon its launch in Peru. The first batch of ten vehicles sold out in just two months, becoming a hot-selling model in the European light commercial vehicle market in Peru. The favorable situation has also strengthened our confidence in long-term and large-scale cooperation with dealers, and both parties have successfully finalized the second batch of orders.

At the beginning of this year, affected by the COVID-19 pandemic, the global economy inevitably experienced stagnation or even decline. The huge uncertainty has led companies in various countries to cut costs and reduce business scale, facing significant downward risks in international trade export business. Against this backdrop, Yashang New Energy Company and Peruvian customers decided to seize opportunities amid risks, find breakthroughs in crises, and further expand the product line by leveraging the hot sales momentum of the first batch of vehicles, deeply penetrating various sub-markets in the Peruvian commercial vehicle sector.

Before resuming work, Yashang New Energy Company and Peruvian customers conducted an in-depth analysis of the product situation of competing products in the market, and based on the characteristics of the Eurorite product, proposed a targeted idea of "combining long and short, matching high and low," that is, based on existing7.5mhigh configuration models, providing6mand7.5mmid-low configuration models for different usage markets and user groups, further seizing the market and capturing the opportunity of the gradual transition of the Peruvian market from Japanese light commercial vehicles to European light commercial vehicles. Guided by this idea, the company's export department and Peruvian customers quickly finalized the details of introducing new models, and immediately started the production of this batch of48vehicles as soon as full resumption of work and production began. After the order is completed, it will set sail for Peru at the first opportunity, starting a new journey.

Peru is the new station for Eurorite to conquer the global market after Eritrea, Jordan, Angola, Nigeria, the United States, and Uzbekistan, and it is also Eurorite's first step into the South American market. The successful development of the Peruvian market marks a good start for Eurorite's strategic layout in South America. Adhering to the brand concept of "customer satisfaction is our purpose," Yashang New Energy Company will gradually introduce more high-quality products based on the consumption needs of the South American market, further improving the overseas layout of Eurorite products.